Myrtle was founded in 2011 by Whitney Bickers and named after her great-great-grandmother. The shop originally opened in Echo Park, Los Angeles as a friendly destination to see, feel, and try on pieces created by independent female designers.

As of 2020, Myrtle is an online boutique with shopping by appointment available in Highland Park. 





Monocle, Top of the Shops, May 2019

BlackBook, Downtown Los Angeles Renaissance: Our Favorite Stops at the ROW DTLA, March 2019

Nylon, Meet Nine of the Most Talented Young Designers in L.A., April 2018

Almanac of Style, Girls Run the World at Myrtle, August 2017



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